A Must-Read Message for Business Owners Who Know They Need To Post Content But Don't Have The Time to Figure It All Out
Dear Fellow Business Owner,
Let me know if this sounds like you:
Got quoted $150 for 1 edited video and quietly closed the tab?
Filming on your phone at 9pm because the "content guy" costs more than your truck payment?
Watched a competitor with worse work get the calls because they post every day?
Started editing 1 video and lost the entire afternoon you owed your family?
Typed into Google "how much does a video editor cost" and felt your stomach drop?
If so, you're not alone.
Thousands of business owners are stuck in the same content trap every day.
You want customers to find you without begging an algorithm. You want your work shown the way it deserves to be shown. You want your evenings back.
You want videos going out every week without hiring a single person.
You want to coach the game, make the dinner, throw the ball for the dog. Hell, you just want to stop thinking about content at 11pm.
It doesn't feel like too much to ask for. After all, you're good at what you do.
But instead, you record a video on your phone, stare at the editing app, and give up 40 minutes in.
Or you finally hire the editor, and 3 weeks later you get back 1 video, an invoice, and a note that says:
"Happy to do the next one, my new rate is $175."
So you post nothing. And nothing means no traffic, no leads, and no customers who ever found out you exist.
Meanwhile the agency guy calls again about his $2,000 a month "content package," and he can't even tell you what a lead costs.
Record. Stall. Repeat. It's like Groundhog Day, ain't it?
It's aggravating as fire. I get it.
I'm not an editor for hire, and I'm not an agency.
My name is Ryan McKinney, and since boot camp everyone's called me RyMac. These days it's me, 2 dogs, and a laptop.
Meet Oreo N' McFlurry
While You're At It...Read Some of The Member Feedback Below
What Do Paying Customers Say?
★★★★★That is a promise that I've seen followed through on repeatedly. Nothing gatekept
Per Heurberg
★★★★★It doesn't matter how well you can create an AI system if you don't know how to market and sell it. Ry Mac fills this gap
Marcelo Michelsohn
★★★★★Ry Mac is a sales master at this and a genuinely down to Earth guy willing to help
Phill MacDonald
★★★★★I was ready to give up on AI thinking it was over hyped crap. Now everything is properly set up
Mason Page
★★★★★5 straight hours after I dm'd him I landed the prospect
Angelo Ramos
★★★★★This was the best investment I have made so far. We are tapped in!
Miguel Alemar
★★★★★This is not a group for Guru's with all the right answers it's that he is eager to
Jason Reedy
★★★★★just the first call, was a level up even for me. Highly recommend
Ron Davis
★★★★★the ICM build-along shows the real process, not theory. Best kind of community to be in.
Jeff Van Leenen
★★★★★I've paid for courses that gave me less than what RyMac hands out here for free. None of it is held back for an upsell
Kenneth Korte
★★★★★The free value made me join. The clarity made me stay. Ten stars if I could.
Rodney Williams
★★★★★I never met a person that's more available. Hes talked to me at 2 am in the morning when I needed help.
Adam James
4 clients requested proposals one for an 1,800 people event. Could not have done it without @Ry Mac's support
Marcelo Michelsohn
29 emails, 7 replies, 2 qualified opportunities in one day! his brother: I've hired social media agencies. Nothing worked!
Marcelo Michelsohn
Bro literally guided me 5 straight hours no joke to my first prospect meeting. He's the real deal
Phill MacDonald and Angelo Ramos
Ry continues to answer my toddler questions with the vip room! an excellent teacher with the patience to go with it
Mason Page
Premium Member. Yup that's me now.. let's win this thing. and 1 more asking to get on the calls
Ron Davis
I'm in! Let's kill it.Jeff Van Leenen
just joined up and cant wait to get onto a call See you next week
Stephen Nelson
Working through it now. It's a major build, Ry. I'm super impressed.Carla Bosteder, a production line buyer
It's A Welcoming Community Come Say Hello👋
Welcome Jeff Van Leenen and Stephen Nelson!!!! a paying member welcoming the 2 who upgraded that night
Per Heurberg
Welcome, you are in the right place. a member welcoming a member, and 1 more under it: AI gurus are the worst
Miguel Alemar, to a new guy
How is this free? I feel like I'm scamming you on a post 1 member wrote to push the rest of the room
Nuno Silva and Darren Soares
I almost skipped RyMac's About Me video. Glad I didn't. a member who wrote his own post about it
Ot Ratsaphong
That's the opposite of what most AI gurus sell you. get good with what's free before you spend a cent
Ot Ratsaphong
I also found a use case for projects inside Cowork a member teaching the room, with his own screenshots
Carlos Acuna
I have never seen anyone break this down like this. Pure Gold!! and 1 more: this is at another level
Ot Ratsaphong and Darren Soares
that level of research before meeting or dealing is mental its clear i havent been performing like the highest level people
Jude Doocey
BUT WAIT! There's More...
Great video my friend! Jake Van Clief, who wrote the ICM paper, pinned on Ryan's video
on YouTube
Nailed it. No one actually shows you the files It's admirable that you are authentic and don't put on a false persona of being a guru
on YouTube
I have been working and operating my small webbuilding business since a few months using the ICM methodoly. Works great!
on YouTube
I'm as newb as you can get and my interest is sprung! The way you explain makes it to where I can actually take in the information
on YouTube
The ICM Folder System finally makes sense after watching your explanation. and 1 more: ngl, this is fire
on YouTube
I can't believe you are offering 14 Claude skills for free. I hope folks realize how helpful skills can be
on YouTube
I've already used the some of these skills not ready to share what I've built with you yet
on YouTube
Especially on the business side of the hustle, which most Software Engineers have no grasp onNuno Silva
The value he provides is something that is not commonE P
What you'll receive here in this skool community will be jaw droppingJordan Shaw
given us access to higher level mental planning, and turned it into easy applicable solution
Gabriel Azoulay
I've been selling at the wrong place for yearsDarren Soares
RyMac your work is intoxicatingTc Bhakta
the value I got, free of charge, transformed meShkelqim Sina
simple enough for a no degree in tech, only self taughtB.j Bronstad
I am redoing my Claude to the ICM systemB.j Bronstad
interesting - and smart!Gina Wang
Thats nuts.Jordan Shaw
this is at another level. digging in now.
Darren Soares
such an easy to follow story, awesome knowledge
Jude Doocey
downloaded the zip and have made 3 biz ideas pagesHoss Apple
wow!! amazed at the creativity and breadthHoss Apple
You are so good at this. Teach me your ways
Carla Bosteder
give these skills your time and attentionDarren Soares
really appreciate all the tips and good valueMichael Milenkovic
this is really how I started my career in ITJordan Shaw
what will start to drive the conversationJordan Shaw
helps make clear the structureKamilah Owens
you have so much knowledge RyMacDarren Soares
GOLD!Jeff Van Leenen
All I see is Ry's face everywhereCarla Bosteder
Brother you are killing it! presenting real business use cases is so valuableJosefa Savu
just finished my first, from scratch ICM tool for a client
Bob Watkins
i bought the Production Line at the dime sale. Yes you are a machine.Matthew Maginley
Not only am I clear on all my next steps, he lived up to the character and expectations I had. Solid dude.
Miguel Alemar
damn that was a good sales video and the right price for me, bought it then searched what ICM was
Edwin Fernandez
I had a feeling if I left the page that was it, offer over it came through in your voice
Edwin Fernandez
You sold me, a guy who didn't know what ICM was before I bought. on the video that closed the sale
Edwin Fernandez
what an absolute honor you put my comments in the video after the comments showed up in a video
Edwin Fernandez
brings a lot of things into focus for me on How To Sell ICM To Small Business
Phill MacDonald
The Road map and the calculator are gold. I'm starting to see the Ry Mac Sales Machine unfold
Darren Soares
I have never seen anyone break this down like this. on the Pricing Your Offer lesson
Ot Ratsaphong
As someone who is working with Ryan and building daily on a member's thank you post
Jordan Shaw
Ryan is always going above and beyond to deliver value. on the VIP room
Miguel Alemar
RyMac has made the ICM simple enough self taught, building since 1984
B.j Bronstad
like an encyclopedia for sales on the cold calling lesson
Jude Doocey
you are a legend on the production line update
Josefa Savu
This is so cool. the stuff I am learning is crazy
Jennie Noble
You really do have everyone's back. on the All Spiders Matter post
Carla Bosteder
This is Gold! This is what I need. after reading Fred's report
Ot Ratsaphong
all the amazing stuff you’re dropping almost every day on a files and folders update
Pat Kelly aka Kelman
You've given me clarity in a few areas that I had been struggling with. on the live calls post
Carla Bosteder
The dime sale increase on each sale is catchy, cool and made me smile. on the dime sale
Adam Smith
This is exactly what I needed man on setting up ICM for a small business
Josefa Savu
just what I needed at this time on setting up ICM for a small business
Edwin Fernandez
I AM WATCHING NOWW!!!! THANK YOU on a new skill drop
Dante Emanuel
The ICM is freeing me up to do so much. 1 member to another
Jeff Van Leenen
a medical doctor and a professor of physiology who jumped at joining the room
Aiman Farogh Anjum
I stumbled on your YT and liked the way you teach a first hello
Edwin Fernandez
Aren't you the best?! on the AI receptionist build
Carla Bosteder
I'm totally motivated after a call with Ryan
Jeff Van Leenen
after seeing your explainer video - great help btw Ray from the UK, not in tech
Ray Baker
my ‘win’ is equally down to what I’ve learned here from @Ry Mac a win for a non-techie
Ray Baker
Keep making awesome stuff! signed up after 1 video
Nadine Nz
I used RYMAC's production line, now I have a youtube channel! the post, Finally did it!
Jordan Shaw
ICM starting to click thanks to RyMac's content a member's post
Edwin Fernandez
The 3 Universal Laws is a great Insight on the offer lesson
Nuno Silva
You can have no coding knowledge or you could be the best programmer in the world. You will learn a lot from this video. Great work Ry. Truly appreciate you!
Nuno Silva
Your process @Ry Mac is a more structured one that anyone can use immediately. Great work.
Michael Steve
Stop posting so much content I don't have time to read all of it
Nuno Silva
Got my first blog post live, used RyMac skill. a member's post
E P
saw myself on it. Woot! after watching a lesson
E P
how beyond thrilled I am being this group! a first post
Jennie Noble
I found your videos on YT and love the transparency. a first post
Shane Walsh
FRED is Cool!!! on how Fred speeds up the videos
Carlos Acuna
I dropped in from Clief Notes to come check this out. a honey farmer from Victoria B.C.
Brandon S
The next one
Yours will be herereserved
The Creator of ICM
Ry Mac did a GREAT job simplifying things down. Recommend taking a look. Has his own group too!
Jake Van Clief, to his own room
Last month I shipped 27 videos without touching an editing timeline once
I built a production line out of folders and text files, the same ICM Folder System Jake Van Clief made, with a machine bolted on top. I started it on a laptop with 8GB of memory that froze every time I rendered.
30 days later the receipts read like this: 40,393 views. 485 leads across my 2 brands. 493 people in my community. Page 1 and 2 of Google in under 2 weeks. And the render bill for all 27 videos was $26.76, paid entirely with free credits.
Then this landed in my community, from a real member, on a real post:
"YOU ARE A MACHINE!"
And here's the truth I told her. I'm not a machine. I have a machine. And it felt damn good watching it work while I slept.
I've spent my career closing and helping my clients close over $10,000,000 in sales the old, hard way. I was even featured on EOFire.
I never had a production line that churns out content like I do now.
And since that first month on this line, my focus is business owners who need customers, not content lessons.
Owners like you.
The machine has a name. The RyMac Production Line.
I named it that way so I knew which skills I made in my clutter of skills I was grabbing from other people (that didn't work how I needed). So when you're using the skills, they're easy to find and you know you got them from me.
9 Stages, 20 skills, and 1 playbook. The skills included:
rymac-follow-the-production-line
rymac-build-a-youtube-video
rymac-write-a-slide-video-script
rymac-make-a-reader-to-record-from
rymac-edit-and-render-a-video
rymac-write-in-the-owners-voice
rymac-package-a-video-for-your-community
rymac-write-an-seo-blog-post
rymac-research-a-market-drowning-in-ai
rymac-research-a-trade-niche
rymac-explain-it-to-a-beginner
rymac-write-a-headline
rymac-write-a-sales-letter
rymac-build-a-sales-page
rymac-build-a-profit-calculator
rymac-build-video-in-code
rymac-exit-pop
rymac-call-funnel
rymac-relationship-sequence
rymac-paid-traffic-landing-page
And it will:
Interview you first, so every video wears your brand, your colors, and your closing lines, never mine
Write scripts in your voice as numbered slides you just read out loud
Turn 1 recording into the video, the thumbnails, the community post, and the blog post behind it
Render in the cloud for pennies while your computer stays yours
Refuse to let you skip the steps that cost me real days, the traps are already wired shut
Run the same at video 5 as it does at video 500
Research & Create a highly optimized blog post with your video embeded for long term traffic
It will create a sales page (like this one)
Create a squeeze page so that it's just your video and an "ask"
Write your copy so that you don't have to pay an expensive copywriter
Write your headlines so that you don't have to rely on AI slop
Create a booking or call funnel
Everything you need to get visitors and convert them into leads, and/or sales
And the playbook that comes with it shows the job end to end before you touch a thing, so you're never guessing what fires next.
(You can always pay me to do this for you, book your call here but I am not cheap)
OR! You can...
Set it up for ~$5 and a free afternoon. Your first video can start the same day.
Imagine posting every week and never once opening an editing app
Imagine your customer searching Google and finding your page sitting there waiting
Imagine the machine rendering at midnight while you're asleep, for cents
Imagine waking up next month to 100s of leads, sales, and a thriving brand beacause you removed the biggest road block with a proven production machine
Let me hand you the machine for $25, half of what the classroom charges.