I cannot write a line of code. I can barely hang a shelf. Everything I run, I built by telling a computer what I wanted in plain English and keeping the files where I could find them.
My name is Ryan McKinney. Most people call me RyMac. I am a Marine, and I have been putting words on the internet since 2006, back when putting words on the internet took all afternoon.
In 2006 I was broke, in the Marine Corps, with a secondhand tower and a phone line. I taught myself to make text bold in a document because I could not afford anything that had a logo on it.
I would type a page. Upload it. Then wait. The bar would crawl. I would go to formation and come back and it would still be going. Days, sometimes, before it was live.
Then I would see the typo. In the headline. Every single time.
So I would open the text file, fix 1 letter, and start the whole thing over.
20 years later I run several businesses. Offers, clients, content, ops, follow-up, the unglamorous stuff nobody posts about.
The operating system underneath all of it is text files in folders. The same thing I was doing on dial-up. The only difference is that now there is 1 AI agent sitting at the desk with me, and it can read.
That is not a philosophy I arrived at. It is what was left after everything else broke.
Fair question, so here is the short resume with no decoration on it.
I have been selling for 25 years. I started knocking doors at 15. I was a Marine from 2006 to 2010, and I made my first dollar online in 2006 while I was still in. I went full time in 2011.
I owned a 7 figure agency, and I trained agencies for years. That is the part that matters here, because it means I am not an outsider with an opinion about your business. I am one of you, a few years further down the road.
Entrepreneurs On Fire tracked me down and interviewed me. I have a list of over 10,000 people who have paid me for something I built, marketed, and closed.
I lead with none of that, normally. I would rather the work do it. But you are about to take filing advice from a stranger on the internet, so you should know the stranger has run the thing he is talking about.
Because it is a text file and a folder structure. Charging 5 grand for that is the exact thing I complain about.
You could build it yourself tonight for free. I am saving you 10 minutes of right-clicking and the guesswork of what goes in each file.
The method has a name, Interpretable Context Methodology, and it is not mine. Jake Van Clief and David McDermott wrote the paper. I am the guy who runs it in public and shows you the receipts.
I am not a developer. I am not going to teach you to code, because I cannot.
I am not going to sell you an orchestration platform, a vector database, or a seat in a 12-week cohort about agent swarms.
I am a salesperson who learned to make a computer do the boring parts, and my whole moat is taking complicated things and making them look as simple as they actually are.
Broke Marine, dial-up, typos. 20 years of selling. 1 agent, 2 text files, 1 folder. That is it. That is the whole resume.
I am in my free Skool community every day, building this stuff with people, in public, including the parts that do not work.
Or email me. ryan@filesnfolders.com comes straight to me, and I answer it myself.
Semper Fi,
Ryan “RyMac” McKinney · USMC · Jacksonville, North Carolina