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Do You Know What To Say When They Ask “Why You?”

Dear Fellow Builder,

Let me know if this sounds like you:

• You've been learning & building, and you've had "0 sales conversations with buyers"?
• You've built awesome automations/softwares (whizbangs), and you still have "0 paid clients"?
• You imagine all the things that a prospect may say & feel like you don't have the answers?
• You lose hours "building systems that's meant to be saving me time"?
• You think sales is something you can prepare for "like a technical problem" so hide in your builds?

If so, you're not alone.

A builder in Jake Van Clief's Skool posted his numbers in public. 0 sales conversations with buyers. 0 paid clients. 64 days until his deadline for a signed, paid client.

Then builders piled into the comments:

"We are in the same boat, im building but sales is where im lacking so much."

"selling for me is the hardest part too"

"sometimes I lose days building the system that’s supposed to be saving me time."

"Sales is a lot harder because every mistake feels like you just burned an actual opportunity."

You want to know what to say when they ask "Why you?"

You want a real answer when they ask "What is this costing me right now, in dollars?"

You want to get those first conversations.

You want to get your reps in without burning real leads.

It doesn't feel like too much to ask... after all, you're a damn good builder of things.

But the thought of not having the answer (to a question you don't know they will even ask) scares you back into building more...

So you tell yourself "if I build this now, it'll save me time down the line."

And "each problem solved seems to unlock a path towards solving a new one."

That builder said it better than I can:

"LEARNING AND BUILDING CAN QUIETLY BECOME A SUBSTITUTE FOR SELLING."

Then he wrote, "12 days later, I'm the proof."

You feel like you have to know the answer to every possible thing so you just never move forward.

Build. Hide. Repeat.

It feels like Groundhog Day, doesn't it?

It's a mental drain and I get it.

I'm not a YouTube pretender. I'm not a "guru". I'm a closer with a proven track record and 2 decades of receipts.

My name is Ryan McKinney, and since boot camp everyone's called me RyMac. I'm a USMC Veteran. I've been closing for 25 years.

I've spent my career closing and helping my clients close over $10,000,000 in sales the old, hard way.

I was knocking on doors at 15 selling Cutco knives.

I have been building systems and frameworks for decades. Even Entrepreneur on Fire tracked me down to highlight me.

I want to show you how I was closing $7500 up front + $2500/month deals before conversational AI was even a "thing"...

I was on the phone with a prospect named David (he ran a clinic with 4 doctors).

While I was on the phone with David...

I had my conversational AI ask him 1 question over text while I was on the phone with him: "on a scale of 1 to 10, where are you?"

He said 9.

So my AI asked what it would take to get him to a 10.

"REVIEW WITH DR.S"

So I asked him, "other than reviewing with your doctors, is there anything else holding you back?"

That deal closed the same day for $7,500 + $2,500 a month.

That's 1 way I teach you to test close & then close right behind it.

The 7 steps don't care if you're a "natural" or not...it's a framework.

When that builder posted his 2 hardest questions, "Why you?" and "What is this costing me right now, in dollars?", here's what I told him:

"Operative word here is “could”"

"They could ask how much it cost and you say way less than you’re going to see in return."

"Neither have happened because you haven’t had the conversation yet."

"First: sales is a framework, it’s not about “if they say this then I have to say that”"

"Sales is genuinely wanting to help people solve their problems and showing them the clear roadmap to that problem being solved."

Another builder in that thread said "You start thinking you need to have every answer figured out before you talk to a prospect."

The key is you don't need all of the answers... Here's what I told him to say:

"you know that’s a good question, and I’d be lying if I told you I had the answer but I can get the answer then get back to you, real quick [insert your question to them]"

They'll appreciate the honesty more than the fact you don't have the answer.

You builders are perfectionists but in real live sales situations, you can never "plan" for them.

I've been on a sales call before with a lady and she 3 way'ed her son in who was calling in from jail so that he could learn from me.

That's how much she had already trusted me during the first 20 minutes of a sales call, because she believed in the fact I was there to help her (which I was).

I land a trust frame statement followed by a question to put us in a box that allows me to ask seemingly personal questions and they answer them truthfully, and not feel awkward...

"ya’ know...there’s 2 people that most people don’t lie to, and that’s your doctor and your lawyer (lol), so I want you to think of me as your business doctor. I will need to ask some questions that may feel personal but they’re not, they’re just so I can determine if I can help you. If I can I can prescribe you the solution, if I can’t, I can refer you to another “doctor”, does this make sense?"

There is no plan that I could ever guess that says "what do I say if the prospect ask if they can patch in their son calling in from jail"

Some other interesting things I've encountered along the way...

• I've been offered jobs on sales calls (I am a humble person but I'm a savage on the hook)
• I've been asked on dates (women AND men)
• I've been tipped ("I know you only make a commission how can I send you an extra $100")
• I've been cursed out to no end and turned it around to a friend

But most importantly: I've helped a lot of people and I've had a blast doing it.

Here's what paying members wrote in their 5 star reviews of my Skool about how I close:

A member in my Skool named Darren got a warm yes on a call. Here's what he posted right after:

Then Darren went through my free sales lessons:

Meet Marcelo.

Marcelo is a premium member in my Skool. He had a sales problem so he reached out to me and I helped him.

He did exactly what my framework said to do. He took immediate action on it (after he gained confidence in his approach)

And here was his post the next day:

His brother had tried everything else. His brother's words:

"OMG! I'VE TRIED ALL KINDS OF POSTS, NEWSLETTERS... I'VE HIRED SOCIAL MEDIA AGENCIES. NOTHING WORKED!"

The only difference between Marcelo and you is he made the decision to ask for my help that I promise to my premium subscribers ($49/month).

Then he took immediate action and the results were immediate for him and his brother.

I've done some pretty wild things in my sales career but right now...

My focus is on builders who can build anything but freeze on the phone.

Or even worse, hide in their builds as an excuse for not having any clients at all...

Builders like you.

If you want everything filled out as if I was sitting right next to you setting up with you, then watch this quick demo below...

Introducing...

This 7-Step Sales System Will:

• Take you by the hand and walk you through the entire setup so that you don't have to guess at what to put where
• Run you through the 11 question interview, so that your AI builds your roadmap & your profit calculator around your business
• Show you when to use each of the 3 objection handlers (and when not to), so that you dig for the truth instead of guessing
• Give you 8 practice prospects, so that you get your reps in without burning real leads
• Give you a scoreboard so that you can keep track of your goals, closes, and track numbers
• BONUS: unlock my Advanced Objection Handling & Closing course in my Skool ($50 Value)

What You Already Have Vs. What The ICM Phone Sales System Adds

Imagine a prospect asks "Why you?" and you already know what to say.

Imagine they ask "What is this costing me right now, in dollars?" and the answer is their own numbers.

Imagine getting your reps in before you ever talk to a real prospect.

I want to be clear. You don't need this. This is only for builders who want my lines, my practice calls & my scoreboard ready before their next call.

The builders who want to gain the confidence and get excited about helping people and getting paid for it.

The ICM Phone Sales System isn't in my Skool. You can't find this offer anywhere else.

Right now it's $35, 1 time. When you come back to this page it's $50.

The bonus course alone is $50 in my Skool.

You're 1 conversation away from your first paid client...

The “You Will Get What You Paid For” Guarantee

Once you get The ICM Phone Sales System, there is no way for you to return it to me.

You can't give me back 20 years of my life, why should you expect me to give you back the $35?

Another thing I learned in life is there are these people called “serial refunders”.

Everyone who offers an “Iron Clad Super Duper 30 Day Money Back Guarantee!” has a HUGE spike in refunds on day 29. I've been watching it happen for decades.

I guarantee that you will get delivered everything I list on this page. I can not and will not guarantee your success. Your success is up to you and I am not your whipping boy to blame.

If for some reason you don't receive your files n folders package via email or for some reason you can't see your Advanced Objection Handling & Closing course in Skool. Email me at RyMac@filesnfolders.com or DM me, or make a post and one of my admins will help you.

There's no guarantee that we have tomorrow so I can't guarantee you anything else but what is in my control. That is guaranteeing you will get the files n' folders you paid for.

Always got your back,

RyMac

P.S. There's 2 people that most people don't lie to, your doctor and your lawyer. The ICM Phone Sales System makes you the business doctor. Click here to grab yours for $35.

P.P.S. If you're skeptical that's a good thing. You don't have to take my word for it and check out the comments about me below...

Do You Know What To Say When They Ask “Why You?”

Dear Fellow Builder,

Let me know if this sounds like you:

• You've been learning & building, and you've had "0 sales conversations with buyers"?
• You've built awesome automations/softwares (whizbangs), and you still have "0 paid clients"?
• You imagine all the things that a prospect may say & feel like you don't have the answers?
• You lose hours "building systems that's meant to be saving me time"?
• You think sales is something you can prepare for "like a technical problem" so hide in your builds?

If so, you're not alone.

A builder in Jake Van Clief's Skool posted his numbers in public. 0 sales conversations with buyers. 0 paid clients. 64 days until his deadline for a signed, paid client.

Then builders piled into the comments:

"We are in the same boat, im building but sales is where im lacking so much."

"selling for me is the hardest part too"

"sometimes I lose days building the system that’s supposed to be saving me time."

"Sales is a lot harder because every mistake feels like you just burned an actual opportunity."

You want to know what to say when they ask "Why you?"

You want a real answer when they ask "What is this costing me right now, in dollars?"

You want to get those first conversations.

You want to get your reps in without burning real leads.

It doesn't feel like too much to ask... after all, you're a damn good builder of things.

But the thought of not having the answer (to a question you don't know they will even ask) scares you back into building more...

So you tell yourself "if I build this now, it'll save me time down the line."

And "each problem solved seems to unlock a path towards solving a new one."

That builder said it better than I can:

"LEARNING AND BUILDING CAN QUIETLY BECOME A SUBSTITUTE FOR SELLING."

Then he wrote, "12 days later, I'm the proof."

You feel like you have to know the answer to every possible thing so you just never move forward.

Build. Hide. Repeat.

It feels like Groundhog Day, doesn't it?

It's a mental drain and I get it.

I'm not a YouTube pretender. I'm not a "guru". I'm a closer with a proven track record and 2 decades of receipts.

My name is Ryan McKinney, and since boot camp everyone's called me RyMac. I'm a USMC Veteran. I've been closing for 25 years.

I've spent my career closing and helping my clients close over $10,000,000 in sales the old, hard way.

I was knocking on doors at 15 selling Cutco knives.

I have been building systems and frameworks for decades. Even Entrepreneur on Fire tracked me down to highlight me.

I want to show you how I was closing $7500 up front + $2500/month deals before conversational AI was even a "thing"...

I was on the phone with a prospect named David (he ran a clinic with 4 doctors).

While I was on the phone with David...

I had my conversational AI ask him 1 question over text while I was on the phone with him: "on a scale of 1 to 10, where are you?"

He said 9.

So my AI asked what it would take to get him to a 10.

"REVIEW WITH DR.S"

So I asked him, "other than reviewing with your doctors, is there anything else holding you back?"

That deal closed the same day for $7,500 + $2,500 a month.

That's 1 way I teach you to test close & then close right behind it.

The 7 steps don't care if you're a "natural" or not...it's a framework.

When that builder posted his 2 hardest questions, "Why you?" and "What is this costing me right now, in dollars?", here's what I told him:

"Operative word here is “could”"

"They could ask how much it cost and you say way less than you’re going to see in return."

"Neither have happened because you haven’t had the conversation yet."

"First: sales is a framework, it’s not about “if they say this then I have to say that”"

"Sales is genuinely wanting to help people solve their problems and showing them the clear roadmap to that problem being solved."

Another builder in that thread said "You start thinking you need to have every answer figured out before you talk to a prospect."

The key is you don't need all of the answers... Here's what I told him to say:

"you know that’s a good question, and I’d be lying if I told you I had the answer but I can get the answer then get back to you, real quick [insert your question to them]"

They'll appreciate the honesty more than the fact you don't have the answer.

You builders are perfectionists but in real live sales situations, you can never "plan" for them.

I've been on a sales call before with a lady and she 3 way'ed her son in who was calling in from jail so that he could learn from me.

That's how much she had already trusted me during the first 20 minutes of a sales call, because she believed in the fact I was there to help her (which I was).

I land a trust frame statement followed by a question to put us in a box that allows me to ask seemingly personal questions and they answer them truthfully, and not feel awkward...

"ya’ know...there’s 2 people that most people don’t lie to, and that’s your doctor and your lawyer (lol), so I want you to think of me as your business doctor. I will need to ask some questions that may feel personal but they’re not, they’re just so I can determine if I can help you. If I can I can prescribe you the solution, if I can’t, I can refer you to another “doctor”, does this make sense?"

There is no plan that I could ever guess that says "what do I say if the prospect ask if they can patch in their son calling in from jail"

Some other interesting things I've encountered along the way...

• I've been offered jobs on sales calls (I am a humble person but I'm a savage on the hook)
• I've been asked on dates (women AND men)
• I've been tipped ("I know you only make a commission how can I send you an extra $100")
• I've been cursed out to no end and turned it around to a friend

But most importantly: I've helped a lot of people and I've had a blast doing it.

Here's what paying members wrote in their 5 star reviews of my Skool about how I close:

A member in my Skool named Darren got a warm yes on a call. Here's what he posted right after:

Then Darren went through my free sales lessons:

Meet Marcelo.

Marcelo is a premium member in my Skool. He had a sales problem so he reached out to me and I helped him.

He did exactly what my framework said to do. He took immediate action on it (after he gained confidence in his approach)

And here was his post the next day:

His brother had tried everything else. His brother's words:

"OMG! I'VE TRIED ALL KINDS OF POSTS, NEWSLETTERS... I'VE HIRED SOCIAL MEDIA AGENCIES. NOTHING WORKED!"

The only difference between Marcelo and you is he made the decision to ask for my help that I promise to my premium subscribers ($49/month).

Then he took immediate action and the results were immediate for him and his brother.

I've done some pretty wild things in my sales career but right now...

My focus is on builders who can build anything but freeze on the phone.

Or even worse, hide in their builds as an excuse for not having any clients at all...

Builders like you.

If you want everything filled out as if I was sitting right next to you setting up with you, then watch this quick demo below...

Introducing...

This 7-Step Sales System Will:

• Take you by the hand and walk you through the entire setup so that you don't have to guess at what to put where
• Run you through the 11 question interview, so that your AI builds your roadmap & your profit calculator around your business
• Show you when to use each of the 3 objection handlers (and when not to), so that you dig for the truth instead of guessing
• Give you 8 practice prospects, so that you get your reps in without burning real leads
• Give you a scoreboard so that you can keep track of your goals, closes, and track numbers
• BONUS: unlock my Advanced Objection Handling & Closing course in my Skool ($50 Value)

What You Already Have Vs. What The ICM Phone Sales System Adds

Imagine a prospect asks "Why you?" and you already know what to say.

Imagine they ask "What is this costing me right now, in dollars?" and the answer is their own numbers.

Imagine getting your reps in before you ever talk to a real prospect.

I want to be clear. You don't need this. This is only for builders who want my lines, my practice calls & my scoreboard ready before their next call.

The builders who want to gain the confidence and get excited about helping people and getting paid for it.

The ICM Phone Sales System isn't in my Skool. You can't find this offer anywhere else.

It's $50, 1 time.

The bonus course alone is $50 in my Skool.

You're 1 conversation away from your first paid client...

The “You Will Get What You Paid For” Guarantee

Once you get The ICM Phone Sales System, there is no way for you to return it to me.

You can't give me back 20 years of my life, why should you expect me to give you back the $50?

Another thing I learned in life is there are these people called “serial refunders”.

Everyone who offers an “Iron Clad Super Duper 30 Day Money Back Guarantee!” has a HUGE spike in refunds on day 29. I've been watching it happen for decades.

I guarantee that you will get delivered everything I list on this page. I can not and will not guarantee your success. Your success is up to you and I am not your whipping boy to blame.

If for some reason you don't receive your files n folders package via email or for some reason you can't see your Advanced Objection Handling & Closing course in Skool. Email me at RyMac@filesnfolders.com or DM me, or make a post and one of my admins will help you.

There's no guarantee that we have tomorrow so I can't guarantee you anything else but what is in my control. That is guaranteeing you will get the files n' folders you paid for.

Always got your back,

RyMac

P.S. There's 2 people that most people don't lie to, your doctor and your lawyer. The ICM Phone Sales System makes you the business doctor. Click here to grab yours for $50.

P.P.S. If you're skeptical that's a good thing. You don't have to take my word for it and check out the comments about me below...