32 Minutes of Free Training

Then decide if you want the rest

⚠ Sound on ⚠

Full 4-hour, unedited course launching my dad’s business: ~~$200~~

The $100 window has closed. The training above stays up, and the course is in the Skool classroom at $200.

Note: DM Me your receipt in Skool so that I can give you access to the actual classroom once you purchase CLICK HERE TO DM ME IN SKOOL

Important: This is delivered through the Skool Classroom, if you don’t want to be in Skool Do NOT buy this course.

The $200 listing in Skool

The Dad live business build course listed at $200 in the Skool classroom, unlock for $200 or upgrade to Premium

Watch me launch a client’s (Dad’s) brand new local business from A-Z. This is the same way you can deliver website builds to businesses without a web presence, deliver it via ICM Folder Structure & then sell them a complete ICM package after.

It’s what I am doing with my dad’s own business and you have the chance to see it all.

This is listed for $200 in Skool and you can always buy it there. This is a chance to get it half-way.

This is also included with the premium level at $49/month

Step 1) go to Skool, upgrade, select premium and it will automatically unlock for you

What you get…

Build Session 1: The Website goes live

The first 1:12:24 of the build, during this session you watch me live, raw, unedited, and “over the shoulder style” get the website up and running. Here is the chapters & the files n’ folders included to plug into your AI:

⏱ The Chapter Map

0:00Cold open: the business we are building for Dad
2:20How these build videos work: the speed-up badges and the 1 agent I call Fred
4:26The offer: kitchen-table and hospital signings, 1 flat price, who actually calls
8:17The name and the domain
11:29Opening the folder system: the map gets read before anything gets built
16:20The brand kit: navy, parchment, gold, the seal, decided before any page
23:11Building the 8 pages
24:54The deploy plan: the repo, the host, the domain, in plain words
33:42Design review with my hands off the keyboard
37:15Pointing the domain: the DNS records at Cloudflare
42:29THE SITE IS LIVE, and the recap of what happened in order
46:16Reading every page back off the live address
49:11Building the blog skill on camera + the first post
64:24Spam traps, honeypots, and the honest talk about getting found
68:10The first blog page ships + the close

📁 The Files (night 1 package, attached as a zip)

the-build-order.md • The law of the build (calendar first, phone second) and all 6 phases. The prompt writes YOUR build plan with the receipt that proves each phase done. Start here.
the-website-in-one-night.md • The 8-pages-in-1-sitting method: brand kit first, 1 job per page, what ships staged and why. The prompt plans your 8 pages and your brand kit.
the-search-baseline.md • The day-1 search homework, page by page, and why search is the slow engine while referrals are the fast one. The prompt audits your own pages.
term-sheet-night-1.md • Every term from this video in 1 plain line each. Read it once and nothing in the video sounds like another language.
member-builds.md • The room record. Post your receipt in the thread and your build goes in.

Build Session 2: Calendar, E-Mail Engine, & A Bug

The next 1:17:36 of the build. The website learns to take the bookings and resend emails are set up. 3 pieces in 1 night.

The business gets its own seat in the CRM with it’s source of truth booking calendar. The e-mail engine comes alive and sends from the business.

An actual bug is found live on camera, fixed, and updated the rest of my workflows.

⏱ The Chapter Map

0:00Pick-up: rescuing the crashed take, opening the CRM phase
2:00A fresh session: wiring the seat begins
4:25The booking calendar takes shape: visit length, drive buffer, real hours
6:27The seat confirmed, layer by layer
7:21The public booking page, shared
12:34Proving the site and the seat belong to the same business
15:15The seat wired to the site’s Book button
22:05The email engine opens (take 3 begins after the recorder crash)
24:31A real test booking, start to finish, like a stranger would make it
29:33Confirmed on the calendar + the confirmation email, read back
31:36The API key, done the safe way: made off screen, pasted masked, never in a chat
36:55Why self-hosted: no monthly markup on your own plumbing
38:55The recap: a fully functional website, end to end
43:22Search console and requesting indexing
45:05The follow-up chase: 3 emails for people who asked but did not book, standing down on its own when they do
46:44Fixing live, driven by the folder system
55:08Wiring the booking inbox
60:18The last paste: the records land, the sensitive stuff stays hidden
63:03Take 4: turning the email on for real
64:34The plumbing, the live bug hunt, and the receipts that close the night

📁 The Files (night 2 package, attached as a zip)

the-crm-seat.md • The seat, the calendar built to reality (drive buffers, real hours, the legal checkbox), and the wiring to the site. The prompt designs YOUR booking calendar and your proof checklist.
the-email-engine.md • Sending from your own name, the form landing in inbox AND CRM, the chase that stops itself. The prompt writes your setup checklist with a receipt per step and keeps the keys in YOUR hands.
the-live-bug-lesson.md • Evidence beats assertion: the NO RUNS YET moment, the 4-line fix, the clean retest. The prompt designs receipt tests for every automation your business already relies on.
term-sheet-night-2.md • Every term from this video in 1 plain line each.
member-builds.md • The room record. Your test booking, your inbox receipt, your chase standing down: post it and it goes in.

Build Session 3: The Phone Comes Alive (1:11:03)

After a short nap, I cut the screen back on to find out what we did in the last session for SEO has already indexed the website (this usually takes weeks for a new site). We pick the voice assistant and wire her into the calendar to check times.

Then test and grade her live. All the gaps and training sessions of “her” are recorded so you can see the actual work it takes to get this up and running.

⏱ The Chapter Map

0:00Where the build stands
3:00The site is crawled and brand new
7:00Traffic ready. People can book. Now the phone
10:00The recap of nights 1 and 2
12:40Phase 5 opens
15:32Into the voice library
16:49Listening to voices
17:56Filtering down. We want female
19:45Opening the workspace and the phase files
22:48The 757 number, made before the voice save
34:42The save goes clean
38:43Call 1. Live on camera
43:19Call 1 graded. She looped on the address
44:06The fix, found in her tools
53:49Call 2 graded. The booking is real
57:33The confirmation email, read back
63:35The grade sheet, filled in
68:48The wrap and what phase 6 holds

📁 The Files

the-voice-pick.md • Hiring a voice. Filter, listen, name her, read the save back. The prompt writes your receptionist’s hiring spec.
the-graded-calls.md • The grade sheet method. Write the test first, call her like a problem, grade off the logs. The prompt writes your grade sheet and your 3 test call scripts.
the-anti-loop-law.md • Why she looped and what fixed it. Ask once and save. 2 failures means take a callback. The prompt audits your own agent for loop traps.
term-sheet-night-3.md • Every term from this video in 1 plain line.
member-builds.md • The room record. Post your agent’s first receipt and it goes in.

Session 4: The handoff and client edits [Video Rendering goes up 8/27]

The client would like to make some slight changes. I have him use a Google document to send them over. This way I can turn the document into a markdown file, feed it to my Claude Code and let the updates take place.

He loved the British voice but wanted something more southern.

He also wanted a change to the logo and to add a cool effect. I show you how to quickly get client edits into your AI using google docs.

Session 5: Traffic and Growth Update [TBD]

Once this settles into the search engines and starts taking booking I will audit through everything to make sure it is working properly.

I will record the updates and add them to this classroom. You will see just how quickly you can go from idea to generating appointments with free traffic from search engines.

Warning: This is a true 1-time offer. I don’t do false scarcity. When the timer hits zero the ability to purchase for only $100 goes away. The training and links to the Skool classroom will stay up.

You don’t need this offer. This is only if you want to get it half-off and watch me launch a real business using ICM.

What my dad doesn’t realize is he is learning ICM. I already told him to download claude so that when I deliver his files n’ folders he will be able to run his business operations from it. I will give my dad training on the simple steps to doing so.

This is the same cadence you should take with your clients. Deliver wins using ICM Folder structure to build.

Deliver the files n’ folders.

Show them how to use it with their AI.

Then you have a natural upsell to restructure their entire business’s operations.

You don’t need this, I have plenty of free builds in Skool but if you want to see an actual business launched, then grab it at the best price it will ever be.

Full 4-hour, unedited course: ~~$200~~

Buy It For $100

Always got your back,

RyMac

P.S. Make sure you either DM me on Skool so I can manually add your access to the course. I’m up 18 hours a day and I respond quickly to DM’s. Ask anyone of the 400+ people in there.